Guitar maker Gibson launched its comeback in Anaheim, California on Thursday night (24th January 2019), with a star studded bash that pulled out all the stops to mark the iconic brand's return. Billed as 'NAMM Jam' and taking place during the industry's yearly get together, the event was headed up by ZZ Top's Billy Gibbons.
The return to NAMM followed a rocky period for the legendary company, who have been in business since 1894. Putting the past twelve months behind them, the American instrument maker said that it had been their team's number one ambition to set foot back in Anaheim, following their 2018 absence.
With the crowning NAMM Jam pomising "Legendary artists and future hitmakers", the line-up did not disappoint, as seasoned veterans including Doors' guitarist Robby Krieger, live-album luminary Peter Frampton, and Heart six-stringer Nancy Wilson took to the stage along with newcomers including blues wonder kid Toby Lee, chanteuse country singer Cam, and one to watch Jared James Nichols.
With an amazing aray of talent on stage, the brand ambassadors showcased five dacades of the music that Gibson had helped shape with design classics including the Les Paul, SG, and Firebird guitars.
Led by president and CEO James “JC” Curleigh - suitably adorned in jeans, leather jacket and collar-length hair - Gibson ensured that the brand came back with a bang, with a night of top music, in the fabulous art deco venue.
The NAMM Jam happening was one of a number of events held by Gibson around the Winter NAMM Show. These included daily live appearances by Gibson artists at the company's room at that Anaheim Convention Centre, as well as an appearance by Def Leppard's Vivian Campbell, who spoke with DJ Eddie Trunk.
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