It has become a popular practice among major online casinos to use music on their platforms and in their game design. This can be attributed to the desire of these online casinos to offer their customers the best gaming experience possible.
As you play online casino games, you may hear music when you perform certain actions, or you may notice some game-specific background music. For example, Irish gold slots may have Irish music playing in the background, while slots with British rock themes may play British rock in the background.
Online casino operators are now considering how aspects of a game can improve the user experience, including music, visuals, and security. They also focus on providing quick answers to customer questions such as what games and payment methods are available or how is RTP calculated? For example, the RTP can determine how much money a player can win from an online casino, the number of available games gives users a pool of options to select from, and music can create an atmosphere that immerses players in the games and improves their overall gaming experience.
Streaming Platforms are Promoting UK Music Abroad
With the rise of streaming services such as Spotify and Apple Music, British musicians have reached a global audience, breaking through cultural barriers and building a strong fan base in different countries. British musicians no longer have to rely on traditional distribution channels such as radio and record labels to get their music heard. Instead, they can instantly upload their music to streaming services and reach a global audience. Music streaming platforms organise music into groups called playlists.
Depending on the streaming platform, these playlists can be curated based on different genres, moods, and themes, making it easier for listeners to discover new music. These playlists often include a mix of popular and up-and-coming artists, allowing British musicians to be discovered by a wider audience.
Another way streaming platforms have helped to promote British music abroad is through the use of data and analytics. Streaming services collect data on listeners’ preferences, listening habits, and location, which can be used to target specific audiences. Streaming services offer a wide range of options for listeners, such as subscription-based and ad-supported models, making it easier for fans to access music from British artists.
Interestingly, it is not just the music streaming platforms that are responsible for promoting British music abroad; movie streaming platforms like Netflix, Hulu, Amazon prime, and others also play a significant role. Some filmmakers go as far as even producing special soundtracks for their movies. Apart from the effect of this music on the cinematic delivery of these movies, they also help to create awareness for new music talents and help music travel to other cultures.
Shows like “Stranger Things”, which became popular on Netflix, featured a piece of music by Kate Bush (an English musician). In a matter of months, the song's placement in this popular Netflix show gave Bush her first UK No 1 in 44 years and first ever US Top 10 hit, 37 years after that music was released. This is an example of how the use of music in movies contributes to UK music and its popularity across borders. Through movies, people can discover British musicians and love their music.