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When Major Music Groups Return Thanks to Marketing

17/3/2021

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Let's face it, music is everywhere. Whatever we do, wherever we go, it accompanies us, sometimes without even realising it. It’s present at every moment of our lives, even when we consume. In shops, cinemas, casinos, or even call centres, music has a very important role. We now know that music influences our thoughts, moods and actions. 
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​Casinos and their characteristic musical atmosphere
There are sectors that also use specific music to promote sales, and in this case to promote gambling. Casinos will stop at nothing to attract customers with works of art, unusual decor, gaming tables and other entertainment to make them feel welcome, and naturally, music plays a decisive role for these establishments. With rhythms reminiscent of the 50's and 60's, and in a very jazzy Tony Bennett style atmosphere, we find that the casinos' background music keeps the players on their toes, with a rather fast metronome, impregnating the speed of the reels on the one-armed bandits or the spinning ball on the roulette wheel. And this very sixties atmosphere is also synonymous with the renaissance of casinos, the golden age in the United States as in Europe. The sound is there to make you feel good and lucky.

Some online slot machines with music
If physical gambling establishments use a soundtrack to arouse suspense and curiosity, as well as to convey the pleasure of playing to their customers, in the register of online casinos, the music is presented in a completely different way. Again, it can be differentiated in various rhythms, just as the colours of the digital interface will play a role in the appeal of the platform to punters, music will also be a reason for entertainment. There are online slot machines with music, legendary bands, and musicals with timeless hits such as The Phantom's Curse, Elvis The King, Guns N' Roses, Jimi Hendrix, Light Dance. You can find timeless hits here at Casino Range. 

Whether you play online or at home, you can also put on your headphones to enjoy a themed playlist of songs that will put luck on your side such as Elvis' Viva Las Vegas, ABBA's Money, Money, Money or Lady Gaga's famous Poker Face

Turn it up for the commercials
One area where music is very important, and where the volume suddenly becomes louder, is in advertising. On television, in the cinema, on the radio, in the car, in the shops, in the office, advertising is absolutely everywhere. Although the band was no longer active for many years, many of Queen's songs are still heard: Don't Stop Me Know, I Want to Break Free seem timeless. This is a good example of how songs used for marketing purpose ensure the artist’s notoriety.
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