After a host of cancellations and postponements during the coronavirus pandemic, concerts have returned with full force across the UK. There has been an increase in the number of people who are happy to attend public events this year as worries about COVID-19 ease.
While the increase in demand for live music may have initially been slow to recover, it’s now time to make the most of the surging demand and get punters into your venue.
To help you in your efforts, we’ve put together a few tips to help you get people through the doors.
Physical advertising
As Olivia Newton-John sang: “Let’s get physical.”
Online marketing may have come to the fore in recent years, but you’ll see countless physical adverts for music events in any city you visit around the country.
These are often just posters stuck to buildings and lampposts, so why not take yours to the next level and use suppliers like RS to purchase tarpaulin to improve your venues signage.
Instead of being lost in a sea of competing posters, it’s bound to get noticed by passers-by.
Work with the performers
It’s important to collaborate with whoever you have booked for your venue to promote their particular gig.
Their social media accounts will be a direct line to fans, so make sure they are tagging you when talking about their tour and upcoming shows online.
Perhaps you could run a competition that they could share, but remember to set rules that require people to follow your accounts to be in with a chance of winning.
Get your pricing right
The ongoing cost of living crisis means people have a reduced amount of disposable income. It’s therefore paramount that you price your events at a level that people will be willing to pay. Checking what your competitors are charging is always a good place to start.
Remember, though, that your artists will also be facing increased costs, so you need to find the right balance to make it work for everyone.
To make it more affordable for the public, you could offer early bird tickets at a reduced rate or bundle deals where people buy a vinyl and/or merchandise alongside their admission. This helps you cover the artists’ fees and make people feel like they’re getting a better deal.
What do people want?
Look back at your previous events to see which ones made you the most money and look for common themes:
If you find a common thread, you’ll have a better understanding of what your community enjoys and can tailor your future schedule towards that.
To help you in your efforts, we’ve put together a few tips to help you get people through the doors.
Physical advertising
As Olivia Newton-John sang: “Let’s get physical.”
Online marketing may have come to the fore in recent years, but you’ll see countless physical adverts for music events in any city you visit around the country.
These are often just posters stuck to buildings and lampposts, so why not take yours to the next level and use suppliers like RS to purchase tarpaulin to improve your venues signage.
Instead of being lost in a sea of competing posters, it’s bound to get noticed by passers-by.
Work with the performers
It’s important to collaborate with whoever you have booked for your venue to promote their particular gig.
Their social media accounts will be a direct line to fans, so make sure they are tagging you when talking about their tour and upcoming shows online.
Perhaps you could run a competition that they could share, but remember to set rules that require people to follow your accounts to be in with a chance of winning.
Get your pricing right
The ongoing cost of living crisis means people have a reduced amount of disposable income. It’s therefore paramount that you price your events at a level that people will be willing to pay. Checking what your competitors are charging is always a good place to start.
Remember, though, that your artists will also be facing increased costs, so you need to find the right balance to make it work for everyone.
To make it more affordable for the public, you could offer early bird tickets at a reduced rate or bundle deals where people buy a vinyl and/or merchandise alongside their admission. This helps you cover the artists’ fees and make people feel like they’re getting a better deal.
What do people want?
Look back at your previous events to see which ones made you the most money and look for common themes:
- Was the genre of the artists similar?
- What day of the week was the event held on?
- Did you have any deals on those days?
If you find a common thread, you’ll have a better understanding of what your community enjoys and can tailor your future schedule towards that.
