According to estimates that can be found on the net, the songs of the band from Los Angeles have recorded increases of 570% in their playing times on Spotify, plus 900% of streaming on Apple Music, plus 700% of listeners on Deezer and an impressive - and indicative, regarding the age and the listeners’ trends of use - plus 2027% of downloads on iTunes.
The media coverage triggered by the "film" also benefitted the book on which the film was based, "The Dirt: Confessions of the World's Most Notorious Rock Band", which on the well-known Amazon platform recorded exceptional sales performances in the days and weeks following the release of the biopic.
These extraordinary results are also the result of a precise strategy, as Motley Crue’s manager Allen Kovac, also producer of the biopic, said. "Our strategy was to use both the film and music algorithmic echo chamber to have a virtuous circle, each propelling the other to greater heights". A strategy that has therefore proved to be successful.
Aside from all these business aspects, if you haven't seen The Dirt yet, we really recommend that you do. Although it's anything but a perfect film, with some passages romanticized and modified compared to the real events in the history of the band, it delivers a "picturesque" fresco, an intense and sometimes dramatic account of the 80s hard rock scene as well as Motley Crue. You will also have the pleasure of seeing the "deeds" of Ozzy Osbourne and other rock stars of the period.
Motley Crue also recorded some unreleased songs for the soundtrack including The Dirt (East 1981), with the contribution of Machine Gun Kelly, who plays Tommy Lee in the film. It's a hymn to excess and survival, with an engaging refrain - "Just gimme the dirt!" - and lyrics that talks about how "they never found a way to break us down". The soundtrack also features other more reflective tracks, such as Ride With the Devil and Crash and Burn, and a really unique but very nice metal cover of Madonna's Like a Virgin. To record everything, the Crue even went back to work with Bob Rock, the producer of Dr. Feelgood and Metallica's Black Album.
With the success of The Dirt, a couple of years after the band's 40th anniversary, Mötley Crüe are in a surprising golden moment. But don't expect to see them on stage again. "There will be no one-offs in our future. Maybe we'll just get together and jam in Mick Mars's front room," Nikki Sixx said.