Improving Factory Production
Modern factories are packed with clever machinery and robots that help to speed up the productivity of production lines. That’s how businesses like the Coca-Cola company are able to meet the demand for 1.9 billion drinks every single day.
However, even today, humans are still needed on the factory floor to do tasks that cannot be automated by a machine. People played an even more integral role in production lines during the 20th century.
That led to researchers looking for ways to improve their productivity, helping businesses to squeeze more utility from their workers without spending more money.
One highly effective method was to use music, particularly tracks that were played at a steady but high tempo.
This led to the BBC running a radio programme called Music While You Work, playing popular tracks that entertained the country’s millions of factory workers while they slaved away at sowing machines, mechanical presses, and other factory equipment. It aired every working day between 1940 and 1967, playing high-tempo music non-stop.
It returned occasionally after its daily broadcasts ended, but eventually, it became redundant as the country’s workforce moved from the factory floor to the office.
Keeping Casino Customers Engaged
Casino favourites like blackjack, roulette, and slot machines are some of the oldest and most popular games still played today. Part of this popularity is driven by the simplicity of the games, making them accessible to the broadest possible audience.
Another reason that they’re so popular is the use of lights and sounds to make them more exciting. The most notable games that do this are slot machines, which, from their inception, have included coloured images and sounds.
Slot machines use flashing lights and loud sounds to make winning on them more exciting. This, in turn, can encourage people to play for longer or more often, simply because they are enjoying the game more.
In land-based casinos, table games are played with a human, chips, cards, and (sometimes) a wheel, so there is little opportunity to include any of these tools, but in the online casino EnergyCasino and others, table games can also be more engaging thanks to these winning sounds.
Making us Buy More
In a similar fashion, marketing executives have been using music to make us spend more while we shop for much of the last century. There are a couple of ways that they do it.
Firstly, in supermarkets, lower-tempo music is often played at a relatively low volume. This encourages customers to walk more slowly when compared to faster-paced and louder tunes. In turn, this means the customers are more likely to pick up more products.
Additionally, markets use music to trigger memories, days, weeks, or even years in the future. Today, we associate certain songs with brands, long after the marketing campaign has ended. For example, listen to Phil Collins’ “In the Air Tonight” and you’ll immediately remember the Cadbury gorilla.