eonmusic: music for life.
  • Home
  • News
  • Interviews
  • Video
  • Reviews
  • Features

How We Use Music as a Tool.

26/11/2020

0 Comments

 
You’d be pretty hard-pressed to find someone on planet earth that doesn’t like music. While everyone has their own unique taste, favouring one genre over another, almost everyone enjoys listening to some form of song. 
Picture
​But music isn’t just a hobby or a way to pass the time, as humans, we have harnessed its power to use it as a tool for a number of different functions from making factories more productive, to making live casino games more stimulating.
 
Improving Factory Production
Modern factories are packed with clever machinery and robots that help to speed up the productivity of production lines. That’s how businesses like the Coca-Cola company are able to meet the demand for 1.9 billion drinks every single day.
 
However, even today, humans are still needed on the factory floor to do tasks that cannot be automated by a machine. People played an even more integral role in production lines during the 20th century.
 
That led to researchers looking for ways to improve their productivity, helping businesses to squeeze more utility from their workers without spending more money.
 
One highly effective method was to use music, particularly tracks that were played at a steady but high tempo.
 
This led to the BBC running a radio programme called Music While You Work, playing popular tracks that entertained the country’s millions of factory workers while they slaved away at sowing machines, mechanical presses, and other factory equipment. It aired every working day between 1940 and 1967, playing high-tempo music non-stop.
 
It returned occasionally after its daily broadcasts ended, but eventually, it became redundant as the country’s workforce moved from the factory floor to the office.
 
Keeping Casino Customers Engaged
Casino favourites like blackjack, roulette, and slot machines are some of the oldest and most popular games still played today. Part of this popularity is driven by the simplicity of the games, making them accessible to the broadest possible audience.
 
Another reason that they’re so popular is the use of lights and sounds to make them more exciting. The most notable games that do this are slot machines, which, from their inception, have included coloured images and sounds.
 
Slot machines use flashing lights and loud sounds to make winning on them more exciting. This, in turn, can encourage people to play for longer or more often, simply because they are enjoying the game more.
 
In land-based casinos, table games are played with a human, chips, cards, and (sometimes) a wheel, so there is little opportunity to include any of these tools, but in the online casino EnergyCasino and others, table games can also be more engaging thanks to these winning sounds.
 
Making us Buy More
In a similar fashion, marketing executives have been using music to make us spend more while we shop for much of the last century. There are a couple of ways that they do it.
 
Firstly, in supermarkets, lower-tempo music is often played at a relatively low volume. This encourages customers to walk more slowly when compared to faster-paced and louder tunes. In turn, this means the customers are more likely to pick up more products.
 
Additionally, markets use music to trigger memories, days, weeks, or even years in the future. Today, we associate certain songs with brands, long after the marketing campaign has ended. For example, listen to Phil Collins’ “In the Air Tonight” and you’ll immediately remember the Cadbury gorilla. 
0 Comments



Leave a Reply.

    Picture
    Picture
    Wrapping Up Iron Maiden's Latest Tour, We Catch Up With Steve Harris For An EXCLUSIVE Chat.
    Picture
    Trevor Horn Singles Out Yes’ ‘90125’ As The Best Album He’s Ever Worked On.
    Picture
    Ronnie Montrose Remembered: We Chat to Keith St. John.
    Picture
    Billy Sheehan Talks Mr.Big, The Winery Dogs & David Lee Roth.
    Picture
    Courtney Cox Talks 'Being' Adrian Smith & Life In The Iron Maidens.
    Picture
    Hank Marvin Looks Back On His Incredible Career.
    Picture
    EXCLUSIVE: Anthony Phillips on Genesis' Early Days.
    Picture
    Andy Summers Says Every Breath You Take “Was Crap Until I Played On It”.

    Archives

    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    November 2019
    September 2019
    August 2019
    July 2019
    May 2019
    April 2019
    March 2019
    February 2019
    November 2018
    October 2018
    March 2018
    February 2018
    September 2017
    July 2017
    April 2017
    September 2016
    June 2016
    May 2016
    April 2016
    March 2016

© 2016 - 2025 eonmusic.co.uk

Contact: [email protected]
ABOUT
  • Home
  • News
  • Interviews
  • Video
  • Reviews
  • Features