As a musician, playing a gig can be one of the most exhilarating moments of your career but if no one shows up you’ll be left disappointed and annoyed. With over 38,000 people working as musicians in the UK alone, attracting an audience to see YOUR gig may be difficult unless you are a recognised artist which is why you must do everything you can to promote your gig.
Whether you’re a solo artist or in a band, the preparation that goes into a gig is huge with rehearsals, planning, venue hire, and transport so don’t let it all be for nothing and ensure you get all of your fans to your next gig by using these promotional tactics.
Get social
As of 2021, there are almost 4.5 billion people who use social media in their everyday life which makes it a huge market to tap into with your promotions. Use Facebook, Instagram, Twitter and Snapchat to ensure you are reaching as many people as possible and create breath-taking content that will get people hyped for your show.
If you’re not having much luck reaching large audiences then you could invest in some paid advertising on these apps. This does cost but it will get your gig advert in front of many more people which may make it worthwhile in the end. Social media is also a chance for you to connect with your fans who will send you messages, comment on your posts and share your pictures with their friends.
Put up posters
An old-fashioned method but one that has survived the digital revolution (which proves it is effective!). Create a striking poster that will catch the eyes of people in the street and include relevant information so they know when and where your gig will be.
Next, think of some of the spots you want to put these posters up at. Think cool bars or nightclubs that your fans may go to or place them outside various music venues as you may just attract new fans who love to discover new music.
Email marketing campaigns
If you have an existing fanbase then this can be a great way to inform them of your upcoming gigs. To add people to your mailing list, ask people to input their email into your band’s website or ask them to follow a link on your social media where they can opt for email communication.
From here, you’ll be able to offer your dedicated fans information on any upcoming gigs as well as being able to send them exclusive offers and any news you’d like to share. Everyone has an email so utilise it and get more feet on the ground for your next gig.
Get social
As of 2021, there are almost 4.5 billion people who use social media in their everyday life which makes it a huge market to tap into with your promotions. Use Facebook, Instagram, Twitter and Snapchat to ensure you are reaching as many people as possible and create breath-taking content that will get people hyped for your show.
If you’re not having much luck reaching large audiences then you could invest in some paid advertising on these apps. This does cost but it will get your gig advert in front of many more people which may make it worthwhile in the end. Social media is also a chance for you to connect with your fans who will send you messages, comment on your posts and share your pictures with their friends.
Put up posters
An old-fashioned method but one that has survived the digital revolution (which proves it is effective!). Create a striking poster that will catch the eyes of people in the street and include relevant information so they know when and where your gig will be.
Next, think of some of the spots you want to put these posters up at. Think cool bars or nightclubs that your fans may go to or place them outside various music venues as you may just attract new fans who love to discover new music.
Email marketing campaigns
If you have an existing fanbase then this can be a great way to inform them of your upcoming gigs. To add people to your mailing list, ask people to input their email into your band’s website or ask them to follow a link on your social media where they can opt for email communication.
From here, you’ll be able to offer your dedicated fans information on any upcoming gigs as well as being able to send them exclusive offers and any news you’d like to share. Everyone has an email so utilise it and get more feet on the ground for your next gig.
