Life before Spotify
West exploded onto the scene in 2004 with his debut album, The College Dropout. Hitting the US billboard top 200 at number 2, there have been over 3 million sales of this album since its date of release.
With number 1 albums following every year from 2004 - 2008, West had truly established himself as a force to be reckoned with by the middle of the decade. It was 2010 when West brought us his finest album to date, MBDTF, and brought himself an army of new fans and followers.
With Spotify emerging in 2006, it wouldn't be until 2011 that it became available in the US. It would be a further 5 years before Spotify became a big player in the US market. With Kayne West firmly established as a great some years before Spotify rose to prominence, how has the streaming service helped to further West's popularity?
The numbers don't lie
There is no doubt that West has featured heavily on Spotify. The fact that The Life of Pablo, in 2016, was streamed 250 million times in just 10 days, shows the reach that Spotify has given to West. Featuring alongside artists such as Drake and Rihanna, 2016 also saw West feature in the top 5 streamed artists.
Proving that The Life of Pablo wasn't some fluke, West has now been streamed a total of 15,291,124,363 times on Spotify, placing him in the 10 top of the most streamed artists since Spotify was launched with many reviews often split about the appeal of Kanye to the wider audiences.
How Spotify has increased Kayne's appeal?
Kayne West was certainly never a shrinking violet: surrounded by controversy throughout his career, whether or not fans of his music, people definitely knew who he was. While some may have judged West by his antics and avoided his music, Spotify suddenly thrust it upon them regardless.
Although Spotify allows listeners to create their own playlists, Spotify also has its own playlist that it creates. Known as the ‘Today's Top Hits’ playlist, this has millions of followers. When an artist appears on this playlist, they can expect, on average, to have their track streamed an additional 20 million times.
So while West had proven his worth before the days of Spotify, it is clear that the streaming service has gone some way to increasing his popularity. By exposing West to a new audience, Spotify has allowed him to reach out to old fans while building a base of new loyal followers. His place in Spotify's top 10 streamed artists demonstrates just how wide his reach is.