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Corona Also Stopped the Music Scene: What Should Musicians Focus on Now?

23/6/2020

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One big truth was told to the mainstream music audience, a couple of years ago: many bands and musicians don’t make much money. Contrary to the logical expectations of the average listener, a band that’s big in our perception (by this, we don’t mean “Metallica-big” but again popular and important enough), and in line with the tectonic changes brought to the industry by the transition to streaming and digital music, actually earns an average of little money. Some are even in the red. 
It sounds crazy, especially when you see that some of the bands we’re talking about are performing in front of several thousand people, but it actually makes sense: the cost of the tour hasn’t changed, and earnings from direct music sales have dropped dramatically, as most music releases are streamed or listened to online.

In addition to these problems, one more had piled up – the coronavirus pandemic that stopped all public gatherings, including concerts. This plague has affected all industries, music is no exception. Festivals are cancelled in a row, and some countries, such as Germany, have banned all mass gatherings at least until the end of August, which covers almost the entire festival season.

Festivals and Tours Are Canceled, Album Launches Postponed: Now What?
Most of the world-famous festivals have been canceled: Tomorrowland in Belgium, Lollapalooza in Chicago, Glastonbury in the U.K., Coachella in California, etc. Furthermore, album launch dates have been postponed and, of course, there are no concerts. The tours of many renowned musicians and bands have been stopped (Bob Dylan’s “Never Ending Tour”, Snoop Dogg’s “I Wanna Thank Me Tour”…) whose continuation will be announced only next year.

Clever musicians will take advantage of this pause to focus their time on preparing new material to release in the months to come. What musicians should reconsider is the way to reach tops of the charts faster which might help them increase their revenue and by which their songs will stay in the ears of listeners for a long period of time.

In that sense, statisticians analyzed international music charts from 22 different countries during the last decade to discover what the most successful songs have in common in order to try to predict what kind of new releases have the biggest chance to settle at No.1 after the end of the corona.

An interactive chart displays 20 songs that spent the most time at the top of the chart in each of these 22 countries, but not only that. It displays technical elements and characteristics of these songs to make the average formula that skyrockets some track to the very top.
For example, in the United States, the results show that a pop song, written in key C, with a tempo of 111 BPM, time signature 4/4 has the best chance of success. It also needs to be between the mid-scale and upper scale in terms of energy (63/100) and danceability (65/100).

What about the U.K.? Pop track based on the key C and 4/4 time signature also has the most chances to be the No.1. A tempo of the song that will interest the listeners in this country should be 108 BPM, energy 61, and danceability 72.
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Musicians, Hold On
In the previous period, either on their own or in conversation with colleagues, the musicians brought their situation, i.e. a problem, closer to the fans through their live streams on Instagram.
​
While we tend to think mainly about musicians, it should be taken into account that the crisis is reflected in everyone involved in the functioning of the scene. Here we talk about organizers, roadies, technicians, photographers, all the way to the drivers. People too often forget that behind one good concert there are many more people than those 4 or 5 on stage.
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