Verify your artist profile
Verification or the blue tick is a way to remind supporters and prospective followers that the account at hand is legitimate. That you are the real artist who allows you to build trust with your fans and a genuine connexion. The badge for authentication is rare and coveted, and Spotify makes it easier for you to get one as an artist. You can be checked automatically by simply subscribing to Spotify for Musicians.
When Spotify picks and recommends your music to its millions of users through playlists and their algorithms, having your account checked with the blue tick will also create your legitimacy. It also offers justification for most curators of the Spotify playlist to include your music in their playlists.
Promote the music through Social media
Asking them on social media is one of the ways to notify your fans explicitly about supporting you and listening to your music on Spotify. Spotify is excellent at providing musicians with plenty of ways to share their music, especially on social media. To attract a loyal follower, post daily interactions, and awesome content on social media. It will be much easier to post your music once you get your numbers and not look overly-promoted or spammed. Building a large social media following is one of the best ways to get Spotify plays for your songs.
Social media also offers you a chance to go viral with your music should your fans enjoy it. Imagine if, compared to one or two shares in a whole week, your fans shared your music over 10,000 times within a day. With your talent, it will make your faith soar.
Collaborate with various musicians
Working with other artists helps to promote your music on Spotify. One advantage is that if you make a playlist that has the featured artist's songs, he or she will do the same for the songs you are featured on.
This has a double impact in that you have doubled your advertising efforts to reach an even wider audience. When both of you have about the same number of followers on Spotify, it makes sense. When you get to be featured in several playlists by Spotify playlist curators who love each of your music, it is a win-win scenario for both of you.
You have the chance to tap into their fan base by collaborating with another artist. Based on the positive connexion you have with your collaborating artist, your music is introduced to new audiences who are predisposed to like your music. Collaborations offer breakthrough ways to inspire each other while also supporting your music with your imagination and innovations at the same time.
Be active on Spotify and upload music regularly
The toughest truth about becoming an artist in an ever-evolving music industry is that you'll be forgotten in no time, no matter how famous you become, if you stop making music and uploading music. You have to keep a daily schedule of how you are going to release your new music, but by uploading mediocre content, you also don't want to overdo it. When they release new songs, most musicians in the music business appear to rise and fall with the ebb and flow. But this is a hit and miss technique because if they don't hear from you in a long time and find another favorite artist who constantly releases new music, your fans will be fast to jump ship. This comes as a one-hit-wonder to describe you.
Via their algorithms, Spotify will also take note of how involved you are, and how successful and engaging your music is by the number of songs added to the playlists. Consistency is what will help you stick with listeners for the long haul. This also shows loyal fans that you are dedicated to your music and passionate about it.
Promote music through Spotify ads
Ad Studio is the latest, self-service advertisement platform for Spotify that makes it easy for everyone to directly build and manage Spotify audio ad campaigns. It enables you to create audio ad campaigns from scratch, so that in special, screenless moments on Spotify, you can hit your audience. You can create an audio ad campaign in less than 10 minutes with Ad Studio, create a new audio ad from scratch, forecast perception projections based on your target audience, and monitor and manage all the reporting of your campaign.
You can only upload it directly to Ad Studio if you already have a pre-produced voiceover. Ad Studio includes insights such as an ad campaign overview, a targeting overview, number of clicks, click-through rate (CTR), scope, and frequency as well.
While tracking these metrics is essential, do not forget to track your New Followers, Song Saves and Playlist Adds as well.
These are what demonstrates your artist project's long-term brand development. Remember, if you don't immediately land major playlist features - don’t worry! Keep your head up and continue to try.