As festival season reaches fever pitch and Ireland continues to celebrate Mayo’s unforgettable All-Ireland triumph, Electric Picnic is unveiling its own county colours. In a first-of-its-kind collaboration with O’Neills and Guinness, Ireland’s biggest music and arts festival has launched a special-edition Electric Picnic jersey, with 100% of profits supporting Médecins Sans Frontières. Blending festival spirit, Irish heritage and community, the limited-edition jersey is available exclusively from oneills.com ahead of this year’s Electric Picnic, giving fans the chance to wear their colours while supporting a vital cause.
EP Abú! As the country continues to celebrate Mayo’s historic All-Ireland win this week, what better time to reveal Electric Picnic’s new county colours…
Much like any good GAA club, it takes a village to make Electric Picnic happen. This year Ireland’s biggest music and arts festival is teaming up with O’Neills and Guinness on a special-edition Electric Picnic jersey so you can represent the festival and support a good cause, with all profits from every purchase going directly to Médecins Sans Frontières. Available exclusively from oneills.com, jerseys are €60 for short sleeve and €65 for long sleeve.
In just a few weeks’ time we will be singing the N17 with The Saw Doctors in Stradbally, reliving the glorious moment Mayo lifted the Sam Maguire… But if you’ve worn out the Green and Red by then, don’t miss out on this exclusive new jersey as we swap championship season for festival season!
James Towell at O’Neills:
“We’re delighted to partner with Electric Picnic and Guinness on this unique collaboration, bringing together three iconic Irish brands to celebrate music, culture, and community. At O’Neills, we’re proud to create products that connect with people and become part of memorable moments, and this jersey brings together the heritage of Guinness, the creativity of Electric Picnic and O’Neills’ expertise in sportswear design. Knowing that every purchase will also support the incredible work of Médecins Sans Frontières makes this collaboration even more meaningful for us. We’re excited to bring this special jersey to fans and are delighted to be the exclusive retailer, with the jersey available to purchase on oneills.com from 30th July ahead of Electric Picnic. We’re looking forward to seeing it worn throughout EP weekend.”
Gustavo Levi, Senior Brand Manager at Guinness Ireland:
“We are thrilled to bring Guinness to Electric Picnic this year, and what better way to celebrate than by joining forces with Electric Picnic and O’Neills on a classic piece of Irish culture – this special edition festival jersey. Celebrating Irish heritage and community spirit is at the heart of everything we do at Guinness. We can’t wait to see festival-goers proudly wearing the jersey in Stradbally this summer, all while supporting the vital work of Médecins Sans Frontières.”
Much like any good GAA club, it takes a village to make Electric Picnic happen. This year Ireland’s biggest music and arts festival is teaming up with O’Neills and Guinness on a special-edition Electric Picnic jersey so you can represent the festival and support a good cause, with all profits from every purchase going directly to Médecins Sans Frontières. Available exclusively from oneills.com, jerseys are €60 for short sleeve and €65 for long sleeve.
In just a few weeks’ time we will be singing the N17 with The Saw Doctors in Stradbally, reliving the glorious moment Mayo lifted the Sam Maguire… But if you’ve worn out the Green and Red by then, don’t miss out on this exclusive new jersey as we swap championship season for festival season!
James Towell at O’Neills:
“We’re delighted to partner with Electric Picnic and Guinness on this unique collaboration, bringing together three iconic Irish brands to celebrate music, culture, and community. At O’Neills, we’re proud to create products that connect with people and become part of memorable moments, and this jersey brings together the heritage of Guinness, the creativity of Electric Picnic and O’Neills’ expertise in sportswear design. Knowing that every purchase will also support the incredible work of Médecins Sans Frontières makes this collaboration even more meaningful for us. We’re excited to bring this special jersey to fans and are delighted to be the exclusive retailer, with the jersey available to purchase on oneills.com from 30th July ahead of Electric Picnic. We’re looking forward to seeing it worn throughout EP weekend.”
Gustavo Levi, Senior Brand Manager at Guinness Ireland:
“We are thrilled to bring Guinness to Electric Picnic this year, and what better way to celebrate than by joining forces with Electric Picnic and O’Neills on a classic piece of Irish culture – this special edition festival jersey. Celebrating Irish heritage and community spirit is at the heart of everything we do at Guinness. We can’t wait to see festival-goers proudly wearing the jersey in Stradbally this summer, all while supporting the vital work of Médecins Sans Frontières.”
